I'm doing well, a bit broken up by the end of 2021 (and what a year it's been!), but definitely ready for 2022! My spirits are high and I'm delighted to be back in the office!
Suzy fantasy: a dreamlike, instinctive collection
It was during a sleepless night that Lisa, then (very) pregnant, put down on paper the outline of an instinctive, hormone-powered collection. A few weeks later, little Suzanne was born, and today it's the turn of this unbridled collection to see the light of day! Named Suzy Fantasy, it recounts an intense period of anticipation and whimsical desires.
Inspired by Lisa's cravings and dreams, this colorful retro capsule is brimming with strawberry and leopard motifs, dressed in sage green or carmine red in an exuberant mix & match. Intensely feminine pieces range from a jacket worthy of an American road-trip to bodysuits with sophisticated sleeves, a smocked blouse and cozy bobs.
Suzy Fantasy is designed for dreamers (and their kids!) who play by the rules and follow their desires. And above all, it's just in time in January to chase away our grey thoughts until the sun comes out.
That's all we have to say. Discover our photoshoot in a timeless house and join the Suzy Fantasy technicolor whirlwind!
Hello Lisa, and happy new year! How are you?
How did you get the inspiration for this new collection? What did your moodboard look like?
It's very rare, but I didn't create a moodboard for this collection. I was 8 and a half months pregnant at the time, and it was hot as hell in the middle of June. It was impossible to sleep. I got up around 5 a.m. and drew without stopping. It may sound like storytelling, but it's the truth. I remember vividly where I sat and the light of the rising sun on my iPad screen. While I was pregnant, especially towards the end, I really felt invincible and able to tackle titanic tasks with infectious enthusiasm.
Where does the name Suzy Fantasy come from?
My little person's name is Suzanne, and she's already called Suzy, Suzette... And as I chose strawberries, leopard, mint green and a tartan motif for this collection, designed on hormones (it wasn't easy to hang up the wagons!), I like to imagine that it was she who inspired me. So without hesitation, this collection is Suzy Fantasy!
What are the dominant patterns and colors?
Leopard and strawberries! For me, leopard is part of a timeless palette. It's as basic as a pair of raw denim jeans or a little black dress. And strawberries are a botanical plank recolored for the Make My Lemonade twist. There's no doubt that this print is already a collector's item!
What's your favorite piece and why?
There are so many! I'd say the leopard Natacha dress... or the Anaëlle skirt? Or the Aldo Mint! No, the strawberry sweater and definitely the strawberry Charlie shirt!
The collection editorial looks like it was shot in an incredible location. Can you tell us about this house and the inspiration behind the shoot?
We found it via an incredible website called 20 000 lieux. It's full of crazy places to shoot all over France. You have to know how to get lost to find nuggets! We try to find the craziest possible locations in France to limit our travels and therefore our carbon footprint. When we found this ultra-70's Californian house in its original state, with wall-to-ceiling wallpaper, it was a no-brainer! For the retro lover in me, it was impossible to resist.
What do you think this collection will inspire in the people who wear it?
I'd like it to inspire joy and power! Lightness and fun with the strawberries, and confidence with the leopard pieces. And the feeling of looking crazy with the suit, without even thinking about it!
Can you tell us a little about the next collection?
We're going to tone down the extravagance a bit and rework our classics with a new denim capsule. Two years after the first, we're back with iconic pieces from our collections in a new wash, as well as knitwear pieces that tell a lovely timeless story.
What are your plans for Make My Lemonade in 2022?
To always do better, to invent ever more colorful and joyful stories, to offer new shapes that flatter as many silhouettes as possible and to think of each piece as a potential love at first sight for the people who cross Make My Lemonade's path. A great program!