OH INDIA!
Hello company!
It's officially back to work! I'm the only one who feels like summer's gone in a flash? I'm back from a crazy trip to Canada, which I'll tell you all about very soon. But the return to earth was complicated. It's like a huge desire for revolution, to change everything at Lemonade Studio, to paint, to move the furniture around, to push back the walls, to make a fresh start with clear, fresh ideas, because the next few months are going to be sporting for the lemon team!
I don't know whether we've already talked about this or not, but I have the feeling that when I have mountains to climb, instead of getting down to it in earnest, it's always the moment I choose to turn my apartment, my office, my life upside down. It's my chaos theory for seeing things more clearly! I'm sure this is the case for many people, tidying up to organize their thoughts. But in my case, it takes on disproportionate proportions, and I often take my entourage and my team with me against their will. The Lemonade Studio was transformed into a war zone for 3 days, and it's only today that I've had the courage to get back to writing to tell you about beautiful India...
So it's finally time for the release of the long-awaited and coveted India crepe jumpsuit! Navy and Denim as well as Simona shirt with lipstick motif and removable lavaliere! I'm so happy, my back-to-school uniforms are ready! And great news for our little brand Wear Lemonadewe're teaming up with Birchbox for the month of Septemberto help us celebrate the start of the new year with color and smiles! In addition to dressing up the box in the colors of the current collection, I've selected the products that will be inside and designed a little gift that should accompany you for quite some time... But I'll tell you more as soon as the BirchBox is out in 5 days...
Coming back to India, it's the perfect back-to-school jumpsuit, at times casual in denim for a sexy worker look, at other times chic with its delicate finishings on the sleeves, perfect for afters works. It has a slightly carrot cut with a high waist that elongates the silhouette, and its criss-cross cut flatters every bust! And then, quite honestly, my new obsession after boat necklines, my passion of the moment, is crossed hearts and other caches-cœurs, a case to follow... India is top for small sizes with a not too long bust, (YEAH!) I'm still crazy about these little curly hearts!
And then there's Simona, a test piece we're not sure you're going to like, so we made it for this season without the sewing pattern. If you really like it, it'll be back in the next collection with its pattern... And in other variations, of course! Simona is a shirt with a removable lavaliere collar, a loop under the collar, and you can wear it slightly open with its precious little gold buttons or closed all the way to the top for a preppy look to match! In short, I'm delighted you've bought into the Tara hat... We'll be making more for the next collection for sure! I'm delighted to see you again, and I'll see you tomorrow for India's step-by-step!