GOOD PEOPLE... JEREMY E.
THE column for good people! It's been a long time... Today I'm talking to you about my buddy Jérémy E., the founder and big boss of the pretty brand Golden Hook. If you hang out behind your computer, television or radio, you've probably heard of it... For those at the back of the room who aren't listening, Golden Hook is a brand that makes crochet hats, scarves, snoods and even mug covers: Golden Hook = golden crochet, you follow? But these famous products are mostly made by grandmothers... So when you buy a bonnet, for example, you'll find a beautiful label bearing the name of the grandmother who knitted your bonnet and the 100% Made in France label... Simone, Sylvaine, Claudine, Marie Henriette and Monique are all part of Jérémy E's Gang de Mamie. Today, I'd like to tell you about a young entrepreneur who's been proving himself over the past 4 years, and who's now exporting to Japan and the Americas (but to tell you the truth, he's working with a crack team of talented people like Maïa Krzisch, one hell of a stylist...). In any case, I'm delighted for him, and I'm keeping my fingers crossed that it'll be cold this winter and that he'll get dozens of grandmothers to work... In any case, I'll be nice and warm this winter... Thank you Jérémy E... Without further ado, let me introduce you to Jérémy E., a man with an acid sense of humor and a ready wit...
Hello Jérémy, you knit scarves and hats, give a new lease of life to the work of the elderly, develop domestic production of French wool and protect animals. How's your karma? Are you afraid you won't make it to heaven?
"Important question": What has golden hook brought you over the years?
Freedom, it seems like nothing, but I don't seem to be a sheep.
"Curious question: "What are your ambitions for Golden Hook?
We're putting together a gang of grandmothers in Brooklyn. Class in Dallas!
"Question du Elle": What do you have in your backpack, or rather in your motorcycle helmet?
I have a bag, and in my bag there's: muji 0.7 black pen, mac book pro, an action book behance (that's the life of that thing, it's a notebook with built-in organization), parking tickets, wool cones for Simone and Catherine ( true ).
"Substitution question" If you were no longer allowed (like deprived of dessert) to wear a bonnet, what would your "signature look" be?
Do you want me dead? Well, I'd go back to being like the rest of you, someone with hair. Or else, I'll dress like a grandpa.
"If you had to take just one thing with you into a bunker on December 21, 2012, what would it be and why?
Small pieces of paper. In fact, it's a stupid game that I love, where you write down some pledges on these famous little papers. Then you pick them out and cross your fingers. This kind of game with a bunch of madmen rarely ends well, and when there are only a few papers left, you end up praying, even believing in God. In short, you laugh.
So, all alone, in a bunker, I'm going to cook up a few rounds of pledges, so that every morning, I'll discover my surprise. ( There, that was my rotten story )
"What job would you have hated doing as a child?
Dentist. I still do. But I still think you'd have to be pretty twisted to say to yourself one day: "Hey! What if I worked all my life in a shitty chicos, with the breath of a cooked sausage." Anyway, I'm glad they're doing it.
"Why do you employ grandmothers? And why not prisoners, or other people in need of rehabilitation?
Now that, Lisa, is a silly question, just the way I like them. Quite simply, grandmothers have the know-how. I don't care if they're rich, poor or Creole. We're all about quality, know-how and good humor. Because a footloose grandmother is like a 15-year-old teenager. I swear, they're 15 sometimes!
"If you had the chance to bring back a missing personality for a date, who would it be?
I've no idea who it would be. I'd take Albert Einstein to talk philosophy. I'm sure he'd be a good philosopher.
"What do you make yourself to eat to cheer you up?
Jordan brand Muslie chocolate cereal, in a big bowl of cold milk. I've got water coming out of my eyes, tears of happiness!
"What's under your desk?
The Sea Rush we laid all by ourselves with our own hands. "Pride" at Golden Hook.
"Question: What's the worst present anyone could ever give you?
It was last year, like the last 5 years, my mom gave me the same perfume "so you won't run out! "Help, suicide. Give me something else this year!
"Question Hell" What recurring question do you hate being asked?
It's like: "But I hope grandmothers are well paid! ".
Well, listen to me, little journalist, you asked the brand "*********" if Chinese children were well paid!
We don't care about the Chinese, but the grandmother is sacred. Well, for the record, they're very well paid and happy as can be.
It's funny, when you have ethics, you have to do everything too well, without fail. Otherwise they'll jump on you at the slightest mistake.
And as for the other brands that don't give a damn about slamming bengalis (Bangladeshis) by the hundred to make coats, teeshirts etc., nobody asks the question! In short, they're all rotten, but we don't ask them!
That was my rant, sorry. 
"What question (never asked) would you like to be asked?
I don't know. Maybe this one: What would you have done if you hadn't founded Golden Hook? At the same time, I don't have the answer. Only God knows. And even then, I think he has a doubt.
"Where do you see yourself in 10 years?
San Francisco or New York. Or Pigalle, but then I need a roof top, for parties & bbq.
Beauty tip?
I had a girlfriend who used to take a big glass of hot water with squeezed lemon every morning. It's for the skin. She had beautiful skin. So it's safe to assume that it works.
Shopping tip?
I don't have any shopping tips, but I do have some Polish guys who do cool, fresh fashion:
To buy their sweaters: http://mrgugumissgo.bigcartel.com/
And it's not expensive at all.
Eat well?
Le daily Syrien, 55 rue du faubourg saint denis, in the 10, in the rue du bureau.
They're cool and you can grab a delicious shawarma or falafel, and discreetly leaf through a Paris Match without anyone seeing you.
And their eggplant caviar is to die for.
YOUR NEWS Join us this Thursday, December 6 at Galerie "LE HUIT" 8 boulevard St Martin in République for knitting classes with the Gang des grands mères from 4:30 pm to 6:30 pm... Afterwards, it's beer and mulled wine!