My kittens... 

I've told you that my life has been full of surprises and twists and turns lately... I'd rather talk to you about that today, so that we can get the crazy stuff of the last two months out of the way and get back to our good old creative habits of tomorrow! 

A few months ago, I received a call from Cloé, a Parisian vitamin priestess, who told me about her project. She was looking for 6 young creative entrepreneurs, all over Europe, to be Vitaminwater's new ambassadors. I liked the idea that the blog wouldn't be the first to be highlighted, but really "our businesses", so I think I'm going to do an article on that very soon... Like a typical day or something, if you're interested? Anyway, living with a vitamin water fanatic, I thought I'd take a closer look...

And then I thought it was a bit of a gamble to ask us, unknown to most, to be the face of such a big company. The six of us are representative of this new generation, the new entrepreneurs, who literally want to eat the world... Today, I find that we're more and more "jacks-of-all-trades". Gone are the days when I could imagine working in the same house all my life, and I think I'm not the only one... I think I'm not the only one. And in the creative professions, there are so many possible bridges that it's hard to imagine staying quietly settled in what we've already learned.

 


 

 So let me introduce you to our merry band of creative Swiss Army knives, Mikey Trapstar, co-founder, artistic director and stylist of the London-based Trapstar brand, and Mikey, who also presents a small show on MTV... Staying in London, I don't think it's necessary to introduce you to Susanna lau, the most stylish fashion editor in the UK, who works for various British magazines, but above all on style bubble. Then there's Théo Gosselin, a young French photographer and film-maker (and one more Frenchie...) whose poetic, bucolic universe smells of American asphalt and plaid shirts in hypothetical Canadian forests... Take a look on his websitefor fans into the wild will appreciate. The beautiful Jenny Grettve( it's not obvious in the photo... I know, but she's very beautiful), a true Swedish Shiva, architect, musician, stylist, I so agree with her, when she says that inspiration is everywhere, you know it... And finally, there's the famous Trine Kjær, but if you go and look at her little face by hereyou're bound to have come across her on pinterest or tumblr... Another girl who can do it all...? Stylist, DJ, she also runs her own brand of clothes, shoes and hair care... fingers in the nose.

 

 

Well, I'm super proud to be part of this little team, I think I've rarely laughed so much during a photo shoot, I'm not super comfortable when it comes to posing but that day in London, I didn't know anyone, I didn't always understand the language they were speaking to me, and I just decided to let go of my image and have fun... So how do I get the power back on, sitting on a giant bottle of vitamin water, in my purple DIY girl suit, my waist strangled with the batman belt of a child's costume, real life...

I'd like to say a few words about the brilliant photographer and crazy stylist who created this campaign, Matt Irwin and Anna TrevelyanGo and see their work, it's good for the eyes and will excite your creativity...

 

I'll let you take a look at the vitamin water website dedicated to this operation to discover the video challenge I'm proposing, so that we can meet and spend a day together...

June 23, 2013