B FOR PARFUME

Hello my little cats! 

I'm back today with a project that really amused me! I'm often contacted by beauty brands to talk to you about cosmetics. It's great, I love it, and who doesn't love receiving beauty products? But I must confess that I have a few fixed ideas, and I think that like everyone else, when I like a particular product, texture or fragrance, it's hard for me to change. So when it comes to perfumes, I find it really hard to let myself be captivated by new fragrances. 

But when I received an e-mail from Balenciaga proposing a collaboration for the release of its new perfume "B", I admit I thought "another perfume launch"... But since I'm curious and love the brand, I looked on the internets to see what the bottle looked like. In true packaging consumer mode, my mind was made up. The bottle is sublime, like some kind of rock crystal, or like marbled glass with a peach-colored juice inside, and the plexiglass and mirror stopper is a real eye-catcher. Memphis. I'll do it. A few weeks later, the perfume arrived at the office, I opened it and smelled it. Okay, I abandon orange blossom and neroli for "B.".

As I told you, I'm a fussy girl when it comes to beauty products, and I don't just abandon my habits. I left the perfume at the office, and as soon as I went out for a date or dinner, I sprayed a little on. And there wasn't a single time when someone didn't ask me what I was wearing... Whether you're a man or a woman, this fragrance leaves no one indifferent, so I'll let you try it out... For me, this launch was the perfect opportunity to work on photography, make gifs, play with set design for still lifes! For a long time, I'd wanted to create a "decor" with fresh flowers. So I really enjoyed it! I had to decipher the different notes of the perfume to find the fresh flowers that would make up my set. Of course, some were out of season and I replaced them with peach carnations, the color of the juice.

So, for his first fragrance for Balenciaga, the young Alexander Wang signs a fragrance with accords of lily of the valley, Edamane (yes, yes), Iris root, a little cedar and Amber with a hint of Violet! A must-smell! A big kiss! See you tomorrow!