What a year 2020 has been for us! We want to keep only the best in mind! And the best starts with our philosophy of life, the mantra that's been running through our veins since the beginning! When life gives you lemons, make lemonade. So let's see the glass half-full: 2020 was the year we grew the most, the year when the context forced us to reinvent ourselves. There was the urgency to produce better that has driven us for the past 5 years, but above all the urgency to put it all into action and try new things.
In 2020, we launched our first pre-order products, enabling us to manufacture only the quantities we sell.
This year also saw the launch of Frida, our rental platform, a new way to consume our fashion and never again have pieces sitting in your closet!
But above all, the big turning point of 2020 came in September with the new rhythm of our collections. Like many others, we've had time to think hard about the frequency and depth of our collections.
We went from 50 references to 15 without losing the very essence of Make My Lemonade. Quite a gamble. We wanted to do less so that we could better control production and details, and so that we could better show you each garment and how to wear them with pieces we had in our closets. The collections are smaller but more frequent, and the stories always different.
