LAUNCH WEAR LEMONADE "TO THE MOON

Hello my little woodland cats! 

Today, I'm delighted to announce that our collection "To the moon" collection collection is out! I'm so happy to be able to write to you today and to continue telling you about our dreams at the Studio! I think this collection is our baby, but it's also a little bit your baby, because we're learning every day and every month with you! This collection will be very fast-paced, with a launch every 15 days, because we've got so much to show you before Christmas! I hope you'll enjoy wearing it as much as we enjoyed imagining it! We had planned to put the collection online on the 27th, but we weren't ready, and as we're still small, I preferred to take 2 short days to fine-tune the details so that we could offer you a top-notch, polished service! I hope you don't mind.
Today, it's time for the Stella sweater "To the moon and back ( the piece of the month without its pattern) and the teddy Rosa ( whose pattern will be released tomorrow along with its video )

For those of you new to Make My Lemonade, let me tell you a little more about our crazy 10-month project!
At the beginning of 2015, we launched sewing patterns that were a little different, in pretty packaging, and I can assure you that we were all surprised at the studio by the buzz and such enthusiastic feedback on our ready-to-make baby! After 3 months and 3 pattern launches, we realized that our quantities weren't sufficient to meet your demand, and that some of you wanted to wear something a little different. Wear Lemonade but didn't have the patience, the 10 fingers or the courage to start sewing and making clothes! That's when we decided that we'd continue to offer you sewing patterns and, at the same time, make the garments in special fabrics, chosen by us with care and love. And what's more, selling these limited-edition collections online has enabled us to offer you the fairest prices possible. We change themes every 3 months - I wanted it to feel like a big, short-lived event sale - and that's how long you have to adopt our designs, because once they're gone, they're gone. Except for the patterns, which will always be available, while stocks last of course!

And today's little revelation: as of 2016, our collections will be enhanced by a host of accessories and beautiful collaborations!
In the meantime, today our teddy Rosa lands on Wear Lemonadein a pink satin version with silver glitter "lemonade" lettering on the back, and in another version, a grey with small stars in light gabardine. This teddy is like the little jacket we'll love to wear over our dresses to "tomboy" them, and which we can also wear under an open coat to liven up winter's monotony! 

And then there's our new darling: the Stella sweatshirt, in soft fleece with bouclette embroidery lettering. Stella is available in 2 colors. By the way, on the product pages, I suggest you click on the little numbers under the main photo to see other views and details of the garments! And don't forget that you can order your clothes on the website and pick them up at the office to say hello! Or if you're in a hurry, since last month we've been offering 3-hour delivery in Paris, so you'll always be ready for an impromptu evening out, or to find an unexpected gift idea for a lemony friend! 

And as you know, I like to surprise you when you open your parcel. So for this collection, we slipped in some beautiful postcards from the collection photographed by Pauline Darley, as well as a Nailmatic nail polish. We even chose 7 different shades to match the collection! I hope you like it, as I'll be spending the next few days with my fingers firmly crossed! Kisses and see you tomorrow for the Rosa teddy step-by-step! 

 Thanks to Pauline Darley for the photos, Julie Perrot for the video, Nelly from Make My Beauty for the make-up and Lydia for lending me her face! Thanks to all the lovely girls in the studio, I love you all !!!!

To read this post in English, click here!