JONAK X WEAR LEMONADE I

No you are not dreaming at all...

I also cannot believe it! The Wear Lemonade dream continues and becomes reality. Few months ago, the Jonak French shoes team contacted me and asked me to create a capsule collection for the winter season. I didn't have to think a lot and I immediately accepted! Actually, I had something in mind for a while. It is so unreal to draw the shoes of your dreams... I was not supposed to talk to you about it right now, but only at the moment we will launch the collection, that is to say at the end of October/beginning of November. However... The preparation is so exciting, the drawings, sketches, materials, fittings, and soon the visit of the factory, the lookbook... This adventure is so awesome and I really wanted to share with you each step of this collection right now... Am I impatient? Not at all(!).

I tell you the story... When I was little, I didn't like shoes. I only remember a pair of red slippers I had but that is all... It wasn't much fun to buy shoes for me. My mom found a ruse: each year she bought me the same pair of shoes; it was a pair of black or brown leather low boots for winter and classic black sandals for summer. I probably also had a pair or two of slippers or babies to match with my lovely dress and to please my grandmother... Then, it was the teenage period and I started to love shoes! Actually, my passion for shoes appeared when I came to Paris, almost 10 years ago and I knew it for sure when I started my first job at Saint Laurent. I love shoes, all my shoes... I often have shoe crush. Maybe too often.

However, I am a shoe lover but I only make reasonable purchasing decisions, most of the time. I buy nice shoes but not really expensive ones. I don't want to feel guilty because I crashed my shoe jewelries. I have amazing pair of shoes (2 actually) that I do not wear much. Opening the boxes and looking at them makes my happy, like if I had collection pieces. Anyway, just to say that when Jonak contacted me, I told myself that they would make perfect "shoe partners in crime". To me, they have a real product culture and they are really attached to the quality/price ratio. I thought it would be a good idea to collaborate with them because they have the same state of mind than Wear Lemonade, which is to offer a European production with fair prices.

For this collection, I wanted to draw 7 must-have pair of shoes that we all need to have in our closet. From the heels to the low boots and the slippers... declined in different colors and two versions: a crazy and a classic one... Everything will be associated to the next Wear Lemonade collection! It is going to be amazing!
Tell me what is your shoe must have?

I send you biggggg kisses!

Translated by Coralie Clair

To read this post in French, click here !