Here we go!

Pre-orders open today for the new collection

Wear Lemonade ! This month, as we said yesterday, we want to do things differently. And for this collection, we've decided to open pre-orders for 15 days in order to fine-tune our production to better suit your requests, because yes, we're opening our sizes to XL! It's a big step for us, because even if it may seem normal to dress all silhouettes, when you're a small structure, all changes can be mountains to climb! So you can order* today and in 2 weeks you'll receive your trench coat, sweater or scarf in your mailbox (or all three, let's be crazy), hopefully perfect for the arrival of warmer days! This is a very special event, as these pieces will be the ones we use to adjust our production for the rest of the year.

So today, it's time to adopt Wanda the trench coat, Polka sweatshirt and Dalida the scarf! Yes, that's right, 3 pieces! Don't panic, do-it-yourself aficionados, the Wanda pattern will be online tomorrow at 12pm, along with the pattern packaging, the downloadable pdf and the step-by-step video! Let me start by introducing you to Wanda, the trench coat we've revisited! We imagined it as if in our wildest dreams, because we'd been looking for a while for the perfect fit for this good flowing basic, in vibrant colors. You know my love of blue by now, but I wanted to take more risks with a deep, bold red: our "bitten mouth" red. I'm a fan of the heavy fabric, which makes a noise when you put it on, but I also love its long-but-not-too-long proportions (all the small sizes will know what I'm talking about). As for the details, it has a shawl collar and is fully trimmed with a coordinating bias. It's made from lyocell and cotton, which you may know as Tencel. It's a soft, natural material for a supple, flowing fall, and if you put it in a ball in your suitcase, all you have to do is hang it up for a few hours and your trench coat will be clean again. What more could you ask for?

I'd now like to tell you about PolkaPolka is Lemonade Studio's new darling, and we hope it will become your uniform for 2016 too! He's the little brother of Mia the "my little cat" sweatshirt, he's just been lengthened by 5cm. This time, the sweatshirt doesn't have a message but 18 polka dots embroidered in loop stitch, definitely our Wear Lemonade signature! I think we can all look forward to receiving ours!

and then Dalida... We've been wanting our own scarf for a long time, but not under any conditions: we wanted it made from the noblest of materials and above all XXL, because as you know, we think big, so it's a 140×140 cm silk square! In an exclusive silkscreen print on carefully selected silk. It's as soft and light as a breath, and will allow you to imagine the most daring hairstyles (a little tutorial in prospect?) but also to consider wearing it around your waist to tie your Wanda trench coat... As if by chance!

Photographer Pauline Darley - Make Up Madmoiselle Mu

In a nutshell:

  • Wanda is available in sizes XS to XL at a pre-order price of 149 euros. blue (of your eyes) and red (bitten mouth)
  • Polka is priced at 79 euros and available from XS to XL in grey at black polka dots and gray with white polka dots (impossible to choose)
  • Dalida is priced at 69 euros and available for pre-order in a single size of 140cm x140 cm (in very limited quantities).
  • And for this launch, if you decide to adopt the scarf and trench, don't forget that with the code LEMONADEDUO, the set will be 199 euros... Happy shopping, and see you tomorrow for some couture!

* pre-order today to make sure you get your pieces, as our fabric stocks are limited...

January 30, 2016